Business & Money

How to Price Your Products and Services

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Episode Segments

The Basics of Sales and Marketing

Tom and Dr. Jed C. Jones discuss what small businesses need to know about sales and marketing, the importance of a brand identity, the main differences between sales and marketing, and the steps for targeting and positioning your product or service.

Targeting and Positioning

Jed talks about how targeting relates to positioning in a marketing context, how the value proposition plays into the process of positioning, how these components help build a brand, and why that is important.

Pricing and Competitive Landscape

Tom and Jed discuss the perceived value that pricing can communicate to clients, why playing the pricing game could be dangerous to your business, and the two main components of promoting your product or service.

Launching a New Product

Jed shares the major factors you need to take into account when launching a new product or service, and the quickest ways you can take all of the information he has discussed and use it to your competitive advantage.

Guest(s) Appearing on this Episode

Jed C. Jones

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Jed C. Jones



Jed Jones, Ph.D. was born and raised in Southern California. His professional and academic interests include marketing, international business, systems thinking, organizational design, research and the Japanese language. Jed holds a B.A. in Japanese Studies from UCLA, an M.B.A in Marketing from The Paul Merage Business School at UC Irvine, and a Ph.D. in Psychology from Saybrook Graduate School and Research Center. He currently lives with his wife and two children in Austin, Texas. Jed has just published his first book: Effective Online Dialogue - Toward a Theory of Internet-Mediated Communication



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Friday • March 20

CST 9:11 | EST 10:11 | MST 8:11 | PST 7:11 | GMT 6:11

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